Author Archives: Julian Martinez

Julian Martinez Visit Website
COO/Co-Founder at VoiceVoice (500 Startups company)
Company News New Features

VoiceVoice: A Year in Review (New Features Released in 2021)

VoiceVoice - for Live or Asynchronous Video Conversations
Reading Time: 4 minutes

I hope you’re off to a splendid, productive start and as we approach the end of 2022’s first month, your resolutions are still being resolved=)  

As we get into a new year, we’d like to take a moment to reflect on the last one and share some of the things that we’re proud of at VoiceVoice

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Company News New Features Virtual Roundtables voicevoice platform

September 2021 Product Updates: Screenshare Now in Your VoiceVoice Account

Virtual events with pre-recorded guidance
Reading Time: 3 minutes

VoiceVoice Product Updates: September 2021 Edition

We’ve recently released one of the most requested features- Screenshare in VoiceVoice. 

Check out our latest upgrades for VoiceVoice’s platform for people training + community engagement.  

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Company News New Features Virtual Roundtables

August 2021 Product Updates: Introducing White Label + Improved Virtual Roundtable Platform

White Label Virtual Roundtable Platform
Reading Time: 2 minutes

VoiceVoice Product Updates: August 2021 Edition

Summer may be soon coming to an end, but development of our virtual roundtable platform is not (not even close, actually). Our team continues to expand, improve, enhance the VoiceVoice platform, with new features in August focused on giving customers more options for branding their events and giving participants a better event experience.

Check out our latest upgrades for VoiceVoice’s virtual roundtable platform below.

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Breakout Groups Company News New Features Virtual Roundtables

June 2021 Product Updates: BIG Upgrades to VoiceVoice

Third Party App Integration - Kahoot
Reading Time: 3 minutes

VoiceVoice Product Updates: June 2021 Edition

We’re frequently launching enhancements to the platform, and this month, we are excited to share our latest- and arguably BIGGEST- upgrades for VoiceVoice virtual roundtables and breakout groups.

Integrate VoiceVoice + Your Favorite Third-Party Apps

If you’re looking to take the interactivity and engagement of your VoiceVoice conversations up a notch (or five), you’ll want to check out this new feature: third party app integrations

Kahoot, Slido, Mentimeter, Typeform, YouTube Live (for live streaming), GroupMind and MANY other 3rd party, cloud-based applications can now be incorporated into your VoiceVoice event (we’re frequently adding more integrations to the list).  

VoiceVoice + Conceptboard Third Party App Integration

Whether the goal for your breakout groups is remote collaboration, group work, note taking, idea generation, polling, collecting surveys or feedback, taking optins, game-based learning, audience interaction, brainstorming or crowdsourcing, there will be an app that you can integrate into your VoiceVoice design to meet those goals.

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Company News New Features purposeful conversations technology for conversations Virtual Events

November 2020 Product Updates: What’s New on VoiceVoice?

Introducing MaestroConference + VoiceVoice Integration: Guided Breakouts
Reading Time: 5 minutes

We’re in the midst of rolling out our biggest product launches ever on both of our platforms, VoiceVoice and our first platform, MaestroConference (now with VIDEO), including the most robust/flexible video breakouts and the ability to have Guided Breakouts + No-Host, Autonomous Breakouts (ours is the only technology capable of this; see “VoiceVoice: now also integrated within MaestroConference Video” below to learn more). 

Here are some of the (many) features and improvements we’ve released on the VoiceVoice platform since our last update, starting with our biggest, most significant/powerful new development…

Live Events + Asynchronous Video Meetings- VoiceVoice Now Integrates Within MaestroConference Video (Guided Breakouts)

This is major- VoiceVoice can now be integrated within a live event (!) on MaestroConference Video, meaning hosts now have the option to host your live event on MaestroConference, and for those registrants who can’t attend the live event, you can offer asynchronous video events hosted on VoiceVoice. 

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Company News New Features voicevoice platform

What’s New on VoiceVoice – Features, Improvements and More – September 2020

Introducing MaestroConference + VoiceVoice Integration: Guided Breakouts
Reading Time: 4 minutes

We’re in the midst of rolling out our biggest product launches ever on both of our platforms, MaestroConference and VoiceVoice, including the most robust/flexible video breakouts and the ability to have host-less, guided and recorded breakouts (ours is the only technology capable of this).

Here are some of the new features that we’ve recently introduced on the VoiceVoice platform that will definitely improve the quality of your conversation designs. If you’ve been using VoiceVoice lately, some of these you may have already seen.

Check out What’s New On VoiceVoice…

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Virtual Events

Most Virtual Events Lack the Real “Magic”​ of In-Person Events

Virtual Event2
Reading Time: 3 minutes

I saw this question posed on LinkedIn:

“If a virtual event is innovative & transformative yet the audience isn’t watching live or planning to actively participate can it ever be successful?”

It got me thinking, then writing a comment, and my comment eventually hit the LI character limit, so I decided to turn that too-long comment into this article instead. (Full transparency: it’s not meant to be a pitch for our product, but rather an examination of the problem we’re trying to solve, which obviously necessitates a conclusion that, in a sense, naturally equals our solution.)

With most events, online or offline, the audience is accustomed to a mostly 1-way broadcast of information. We expect to attend the event and be talked at e.g. speaker presenting on stage while I listen in my chair, or webinar host going through slides while I follow along on my computer. The real “magic” occurs in the small group discussions that take place during or around the main event- the reason most people fly across the country or world (or did, at least- no one knows what conference attendance will look like post-COVID) was for the networking during lunch, the drinks at the hotel lobby bar, the workshops, etc.

With in-person events, those small group discussions can happen organically- I walk out of the exhibit hall and run into someone at the high top tables, we start chatting, exchange business cards, stay connected after the event, for example.

With virtual events, the opportunities for small group discussions are much more limited and most of them need to be deliberate and intentional- I’m not going to “run into” other webinar or video conference attendees after the main event is over without going out of my way to do so.

Hence that “magic” of small groups is much harder to facilitate with virtual events.

Virtual Event

My team has been working to address this problem (before the Coronavirus turned it into an essential one to solve) with our new video platform, VoiceVoice (, which allows hosts to generate unlimited numbers of guided small group video conversations, without the host actually needing to attend. The host records (once) the facilitation elements for a purposeful conversation (such as agenda, video guidance, and activities). The “app” facilitates up to millions of live small groups with the recorded guidance and allows those groups to discuss, navigate together, connect with each other, network, brainstorm, and move into action.


How we see this working with online or eventually even offline conferences and events- the host designs an ongoing series of live video, guided, small group conversations and uses that conversation series to get their community networking and engaging, building rapport before, during or after the conference with guided, small group conversations (no-host needed) for registrants, and post-conference, an ongoing series of conversations for attendees to discuss key takeaways from the conference and how they are applying those learnings to their roles as a way to stay connected with each other and the host company’s brand (and again, the host team doesn’t have to be in attendance, the app is “facilitating” these deep, small group, live video conversations so these small group conversations can scale).

And yet, the challenge still remains one of expectations- people jump in thinking it’s gonna be a webinar or live speaker broadcast, expecting to be passive consumers of content rather than active participants contributing their voice to the event. With a VoiceVoice conversation, the live group participants are the main characters in the story – and people aren’t used to this concept with a virtual event because it’s not previously been possible (that is, until now, as our platform enables).

We’re currently bringing the Event Professional community together to discuss this topic in more depth. Happy to have my LinkedIn connections participate in this round table discussion for Event Hosts, Producers, Sponsors, and Media, to discuss how people are addressing the immediate (and upcoming) challenges this COVID-19 pandemic is presenting on the VoiceVoice platform here

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purposeful conversations

What Are “Purposeful Conversations”?

Purposeful Conversations: People Actually Talking
Reading Time: 2 minutes

[Editor’s note: the original version of this posted can be found on the MaestroConference company blog. This version below has been lightly edited.]


Numerous research studies suggest that people learn more and retain more information when they feel involved and included in the discussion i.e. when they’re talking with someone as opposed to when they simply sit back and listen to someone speak at them.

There’s just something uniquely powerful about people actually talking.

Our company, VoiceVoice, exists to light up the world with the power of those special, amazing conversations where everyone can participate fully and feel involved and included. That often means people talking in many parallel small groups, guided or facilitated by a central host. Everyone can contribute, meet others, vote, take notes and otherwise apply themselves. And that makes these conversations better for learning, fostering relationships and inspiring real-world actions

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